Partners & Sponsors

Title Sponsor

Every triathlete knows the importance of investing in a healthy body. But to really enjoy life, it helps if your finances are in great shape too. At AJ Bell, our investment platforms and stockbroker services currently help more than 164,500 customers to invest smart and achieve their financial goals.

By focusing on low-cost SIPPs, ISAs, funds and shares with great functionality and wide investment choice, we have won countless awards over 20 years – many of which are voted for by the customers and financial advisers who currently trust us with over £39.8 billion of assets.

Category Sponsor

Refreshing and isotonic, ERDINGER Alkoholfrei is the only sports recovery drink. This non-alcoholic wheat beer is low in calories plus it has naturally occurring B-vitamins and minerals, the perfect partnership. It is the only way to recover and refuel after exercise for everyday runners and Olympic athletes alike. Learn more about the health benefits of ERDINGER Alkoholfrei here:

Category Sponsor

HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit or follow @hokaoneone #hokaoneone

Category Sponsor

MyTriathlon was created in 2008, in the early days of triathlon. Two friends who had begun training together at their local triathlon club went on to race a Sprint distance, followed by an Olympic distance, before finally completing a long distance Triathlon together in Frankfurt –  finishing a mere five minutes apart! Their journey took them to the committee of their local Triathlon Club in Manchester and onto the Boards of British Triathlon and Triathlon England before they decided to launch their own Triathlon. It was to become the third largest triathlon event in the UK, after both London and Blenheim.

MyTriathlon Retail was initially launched as an answer to an issue that we came across often whilst organising our own event: many entrants simply didn’t want to commit to buying a wetsuit (especially those who believed that their first triathlon would be their last! )

MyTriathlon provides more than 30 different wetsuits and the full Triathlon apparel and accessory ranges from the five most trusted triathlon brands.

With the popularity of triathlons growing year on year, many first timers have obviously, like us, caught the ‘triathlon bug’ and have embarked on their own long distance journeys, the goal that seemed so inconceivable when we first set out.

Category Sponsor

We offer you comprehensive bike insurance. When accidents happen, we believe you should be given all the support you need to get back in the saddle. That’s where we come in, so when you’re on the Swim you can have peace of mind knowing your bike is covered in transition.

Not sure if you need insurance? Find your answer with our guide. 

Category Sponsor

Science in Sport (SiS) is a leading sports nutrition company that produces innovative nutrition products for elite athletes and sports enthusiasts. In 2016 their products fuelled 34 Olympic Medal Winners at the Rio Olympics and Team Sky’s Tour de France victory. SiS’ range of products is all Informed-Sport approved, which means they have been tested for banned substances by the world class sports anti-doping laboratory, LGC. SiS is also Official Sports Nutrition supplier to British Triathlon Federation.

Category Sponsor

Suunto was founded in 1936 by Tuomas Vohlonen, a Finnish orienteer and inventor of the liquid-filled field compass. Since then Suunto has been at the forefront of design and innovation for dive computers, instruments and sports watches used by adventure seekers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.

Category Sponsor

Britain’s number one triathlon brand, Zone3 has built its reputation on user-focused products which year on year have achieved the highest industry reviews based on speed, comfort, price point, and innovation.

Zone3 offers market-leading product ranges with items designed for all levels of the sport from beginners, all the way through to professionals.

This product-first philosophy ensures that the customer is always getting the best performing product whether it’s for training, racing or leisure.

Gold Charity

By 2020, almost one in two of us will get cancer and it’s the toughest fight most of us will ever face. We want to reach and improve the lives of everyone living with cancer and we need your support. Join team Macmillan at the AJ Bell London Triathlon and help us raise vital funds to support our work.

Together we are all Macmillan.

For information about Macmillan charity places visit our website

Contact: Laurence Wilson


Phone: 020 7840 7878

Gold Charity

Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, 618 children and young people from across the UK arrive. Every day, doctors and nurses battle the most complex illnesses, and the brightest minds come together to achieve pioneering medical breakthroughs. And every day is a chance for you to make a difference.  A better future for seriously ill children starts here.

Find out more information about getting your charity place.


Phone: 0203 841 3164


Fundraise online with JustGiving, our preferred fundraising partner. Set up a page in just a few clicks and share to your friends, family, and colleagues on social media and email to get the donations rolling in.

Since 2001, JustGiving has helped people support the causes they care about more easily. Their investment in tech and innovation ensure that you have a reliable and lightning-fast platform to support your fundraising, and with a community of over 22 million people, JustGiving helps you reach more people, raise more money and change more lives.


RG Active are one of the UK’s leading mass participation providers of specialist sports coaching and training and assist thousands of people every year achieve their chosen sporting endeavours be it a first-ever 5k run, learning to ride a bike, open water swimming or the chance to represent their country in triathlon at the highest level. The RG Active team promote and encourage an active, healthy lifestyle and believe everyone can make a positive difference in their lives through sport.