Wetsuit and apparel specialist Huub, has signed a strategic and long-term sponsorship agreement with the UK’s two biggest and most popular Triathlons, the Blenheim and London Triathlons. The deal was negotiated by Limelight Sports, the agency of the active world, who took over the management of both events from IMG in 2019. The Bloodwise Blenheim Palace Triathlon takes place on 30-31 May in the idyllic surroundings of Blenheim Palace and the London Triathlon takes place on 8-9 August at the ExCel Centre, and includes a cycle route on closed roads through central London. Both events attract thousands of participants, from first timers to seasoned amateurs.
Huub has secured a multi-year agreement across several categories. The sponsorship fee will also include providing participants with an extensive range of products and services. This new deal will add to Huub’s portfolio of sponsorships which includes an agreement with several of the UK’s top triathletes including the Brownlee brothers.
Limelight Sports has extensive experience of delivering exceptional sports marketing campaigns for major brands. Triathlons are one of the sports that is helping the continued growth in the mass participation sports sector. The growing numbers of participants is in turn attracting more leading brands and Limelight Sport has expanded its range of expertise and services to meet this increased demand.
Limelight Sports CCO, James Robinson, commented, “It is fantastic to have a leading brand such as Huub involved in our two major triathlon events. We are very excited about developing this partnership with the team at Huub and bringing a range of quality products and services to our participants. Team Huub has over four decades worth of experience in the endurance sport market and its scientific and technological expertise is second to none”.
Dean Jackson, Founder of Huub commented, “We are delighted to be involved in the London and Blenheim Triathlons, two of the most important and high-profile events in the calendar. As increasing numbers of people get involved in triathlons’ we are committed to helping provide the best and most suitable equipment to help athletes achieve their personal goals. Limelight have huge experience in this sector, and we are really looking forward to working with them to develop these iconic events and help take them to the next level”.
For further information please contact James Robinson at Limelight Sports; firstname.lastname@example.org
About Limelight Sports (www.limelightsports.com)
Limelight Sports is a leading sports marketing agency specialising in participation. It works with major, global brands such as Fitbit and J.P.Morgan, using its unique understanding of sport and activity to engage their audiences through active experiences. It also runs major mass participation events – the London Triathlon, Blenheim Palace Triathlon, London Duathlon and Etape Caledonia. Limelight Sports has created and delivered some of the most successful live experiences including Royal Parks Half Marathon, the FA People’s Cup, Sainsbury’s Sport Relief Mile, Sky Ride, J.P.Morgan Corporate Challenge London and Sydney, Tesco Dance Beats, London Regatta, I am Team GB and Swimathon, the world’s biggest fundraising swimming challenge. With over 30 years’ experience of creating campaigns, Limelight Sports is the agency of the Active World.